If you’ve been following this blog for any length of time, you know that I’m pretty keen on “building platforms,” “launching online brands,” and other buzzword-heavy memes.
The thing is, it’s not hype–I’m really passionate about that stuff. I wrote a short manifesto on the subject, and I’ve been coaching and consulting about it as well.
Then, when that wasn’t enough, I came out with a “cheat sheet” for those who wanted a quick-and-dirty rundown of the 101 Questions model.
But the best is yet to come…
Thanks to the success of those two little documents, I’ve been literally inundated with emails, questions, tweets, and comments regarding platform-starting.
It seems that it’s a subject many people want to know more about. Specifically, you’ve asked:
- How should I start a blog? What tools should I use?
- What should I write about? I’m a fiction author!
- Why do I need a newsletter?
- How should I get started guest posting?
- What if people turn me down?
- Okay, can I really generate traffic?
And I want to do what I can to answer those questions.
This week, I’m going to be guest-posting in a few places across the web, trying to build some momentum for this launch. Since this is a “sneak preview,” I won’t reveal too much here, but I wanted to mention it just so it’s top-of-mind:
Introducing:
Building A Blog for Readers – The At-Home Companion
I may change the title. I’m not sure.
Anyway, this is it–the thing you’ve been emailing me about. The questions you’ve asked, and the answers you’ve wanted.
My intent with this course is not just to “teach a man to fish,” but to give you the fish as well.
You’re a writer; a creator. Your dream is to create, but in order to do that, you need to have a platform. You probably know this already, but for whatever reason–life/work commitments, family, no time, etc.–you haven’t built the platform you need to succeed.
Let me help.
I’ve been studying this art form for years–without knowing it. I’ve launched about 7 blogs, each meeting with differing levels of success (read: they all failed miserably) before figuring out the difference between a blog and a platform.
Further, I’ve worked with businesses, individuals, and organizations to figure out what works and what doesn’t, and I’ve compiled this research in an easy-to-use format.
If you want to know more, here’s a taste of what this package will include:
- 2 1-hour-long videos explaining the growth and building phases of your platform in detail
- Building A Blog for Readers, the manifesto and complementary cheat-sheet
- Strategies to explain how to use social media to grow MASSIVE readership in no time
- Worksheets to help you plan, schedule, and launch your platform
- 10 personalized Pillar Article ideas, specifically for your niche/readership
- 2 fully-outlined Pillar Article posts–you just write the content!
Unlike other information products, this package isn’t just information–I’m going to be doing some real, tangible work for you.
Read those last two bullet points again–I’m going to be helping you create your “Pillar Content” (read this post if you don’t know what that is). When you download the package, I’ll ask you to email me some information about your market and niche, and if you’re a writer, what your books are all about.
Then, I’ll spend the next week creating individual, personalized templates and headlines for your Pillar Content.
I want launching a platform to be the simplest decision you’ve ever made about your career.
If you’ve struggled with figuring out what to do, how to do it, or you just need the confirmation that you’re already doing the right things, look no further than Building A Blog for Readers.
Honestly, some of the feedback I’ve been getting from this course/package is pretty phenomenal–I wanted to create the package that I needed when I got started.
I’ll continue giving you more details as the week progresses, and I sincerely hope you’ll at least check it out!
Please–if you have any questions, send me an email or leave a comment–I respond to everything!
