Archives For Specific Generic Advice

Are you interested in self-publishing your book? Do you want to make some money selling books? Would you like to build a Home Base online that generates real, targeted attention? Our “Specific Generic Advice” series is perfect for you!

The Most Specific Generic Self Publishing Advice Ill Ever Give YouI spent the week thinking about what I would write about for the next few weeks. I’d asked not too long ago what you would like to read about as well.

Since I’m getting close to “officially” launching Turtleshell Press and due to the interest you’ve all mentioned (thanks!), I thought this would be a great “kickoff” post:

Specific Self-Publishing Advice

When I say “self-publishing,” I mean DIY-ing your book from concept to sale, and everything in-between. And when I say “specific,” I’m talking about the actionable, usable advice that you can take and put to work immediately.

However, there’s a caveat:

Specific advice isn’t always as helpful as general advice.

What I mean is that I could give you my recipe for weight-loss soup, but if you didn’t like spinach it probably wouldn’t do you much good (or, it would “do you good,” but you wouldn’t like it). Another analogy is that I could give you my “In-List” — my personal list of Twitter followers with whom I want to make an impact, but the list wouldn’t specifically fit your niche, market, or needs.

I just read one of my favorite authors’ (Jeremy Robinson) latest blog post, My Best Advice for Self-Publishers, and his basic premise for success in this crazy world is, “figure it out.”

I half-agree.

While he’s right on in regards to the belief that the best success comes from a certain amount of “figuring-it-out-yourself”-ing, I think he missed a prime opportunity to explain the specific things he had to “figure out” along the way.

Here are three analogies to explain what I mean (and what this series will be about):

  1. I can’t give a specific answer to you about what the best design for your mousepad (that you’ll give away with your book) is, but I can tell you that generally it’s not a great idea to worry about printing mousepads.
  2. I can’t tell you how to set up your MySpace page, but I can tell you to not set one up at all because it’s probably not worth your time.
  3. I can’t tell you how much time you should spend each day writing, but I can tell you to spend more time writing and less time on social media. 

These analogies are all examples of what I call general specific advice — they’re helpful for prioritization, “wrapping your mind around things,” the “big picture,” etc., but they’re not going to get you all the way there. For that, you’ll need a good dose of “figuring it out yourself” and trial and error.

So, therefore, the equation for “success” online, as far as marketing your book to generate income, is:

[Generic Advice] x [Trial and Error] = [Book Marketing Success]

I’ll give you the first half…

Let’s make a deal: I’ll give you the first half of the formula — the “Generic Advice” part. I’ll show you the main areas to focus on, which ones to worry less about, and which ones to ignore completely. Over the course of the next week/two weeks/month (?) I’ll write a series of guides that walk you through setting up an online platform to actually making that first sale. I’ll assume you’ve already got a book under your belt, but if not, NaNoWriMo is about to kick off (and I highly recommend it).

If you’re not a writer or author, the series should still be helpful — I’ve been in marketing for years, since I started my own company in college, and throughout the past few years as I’ve coached individuals, businesses, and churches on setting up an online presence, using social media, etc. I think you’ll find the series helpful in some way, but if not — your money back! *wink*

The other half you’ll have to do yourself — like Jeremy said, “figure it out.” Not to sound harsh, but it’s really important that you put in some time discovering, exploring, creating, and failing. Seth Godin loves failure because it leads to strength, understanding, and success, and while no one’s advocating being stupid and failing for dumb reasons, failure is a part of life.

How does all that sound? 

I’m excited to get started, and I hope you are too — let me know in the comments section if there’s anything specific you’d like to see covered!

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Episode 1: Write A Good Book

This is part of the writing series Specific Generic Advice, and you see the full list of posts here. It’s sort of like a “Selling Books” 101, but really awesome. 

Possibly the most obvious words I’ve ever uttered (or “typed”), write a good book probably isn’t too helpful for you.

However, we can both agree that these words are true. If you want to succeed in a world where literally anyone can publish, anyone can be a writer, and anyone can sell books if they want, you need to have a good product.

It’s no longer the exception — it’s the rule. A “great book,” while certainly subjective, is most likely the one not full of typos and errors, plot holes and cardboard characters. Likewise, it’s probably one that’s been through a few edits (to say the least!), alpha and beta readers (and possible more Greek-letter readers…), and numerous rewrites.

It has many elements that most would agree add to the overall “good”-ness of the book, even if they don’t particularly like it.

But how do you write a “good” book? 

I most definitely don’t have the “magical” formula, because:

  1. I’m a “baby” writer myself
  2. There is no magical formula, and
  3. This series couldn’t be called “Specific Generic Advice.”

That doesn’t mean I don’t know what’s good or bad when it comes to writing, and since this series is about advice that’s specifically generic for a reason, I’ll give you my thoughts. Here is what makes a book “good:”

A good book has a great story. 

I didn’t say “good story.” I said “great story.” I’m serious — please stop writing books that have “okay” stories and “phenomenal dialogue,” or “well-researched” settings, or “true-to-life” characters.

It doesn’t matter to me. It might to your English teacher or a professional critic, but when I pick up a book I’m not in it for the squishy character development — I want a great ride. A good time. We’re talking what, at least ten or fifteen hours of my life you’re going to consume? This had better be as good as Inception or I’m out.

An idea is not a story — it’s just an idea. Even if it’s written down and fleshed out, it can only be a concept until you’ve taken some time and thrown rocks at it. Figure out why your idea wouldn’t work, and use that as a starting point for antagonistic elements. Work on the character — is it a dude who’s strapping, tall, dark, and wildly handsome? Kill him, kill him now. Don’t even write that drivel into the outline (unless, of course, you’re writing a romance — in which case yes, yes please, give us Ryan Reynolds and not Danny Devito).

A great character is — you guessed it — well-balanced (meaning he’s not a superhero who has no failings whatsoever), interested in achieving something (your main plot thread), and questionably capable at doing so (we don’t know if they’ll be able to accomplish the task at hand).

A good book is planned. 

Gasp. I can hear you “pantsers” screaming your heads off, but let me finish: a good book, whether or not the writer did it before, during, or after the first or second drafts were written, planned out how their book was going to begin, move forward, and end.

If you’ve written a novel using the “pantser” method (writing “from the seat of your pants”), you’ve probably gotten to this point:

“I have no idea what to do next. Character A needs to kill/meet/fall in love with Character B, but there’s just no way to make it happen naturally…”

This point is called the “haha, you need to take a step back and plan” part. Or, at least, I like to call it that.

You need to figure out the basic story blocks and how they’ll fit together, as well as have a basic understanding of the essential Acts (hint: there are four.) in your story. From there, let creativity run its course — you don’t have to have an outline, but I’ve found that it helps immensely.

A good book is rewritten (at least once). 

I wrote The Golden Crystal in about nine months. Then I rewrote it in about three. Then I rewrote that in about two. Then I moved some things around, got serious and started really studying craft, and rewrote it again.

Rewriting is sometimes painful, but it’s absolutely necessary, and well worth the effort. Spend a little time and go through my fiction writing course (it’s totally free!) and see if you can’t figure out the story blocks, how they fit together, and whether or not you’ll benefit from a rewrite.

There’s no hard-and-fast rule about how many times you need to rewrite, but at least do it once, even if you think your novel doesn’t need it.

A good book is edited. 

Editing is another area in which many self-pubbed authors are lacking. We love to write, but editing is like saying to your little brother, “hey man — wanna mark all over this and tell me about my shortcomings and failings?”

It’s another potentially painful experience for us, especially for our pocketbooks. That’s right — it can be expensive. When I was shopping around for some editors, I was appalled at the steep price some pro editors were charging.

Until I had my novel edited. Almost immediately after receiving back the first few edited chapters, I understood clearly how and why seasoned editors charge the prices they do. As a matter of fact, I did some math and determined that most editors who are charging upwards of $5k for a full three-part edit are probably making next to $5-6 an hour. Yeah.

Anyway, the point of editing isn’t just to get another set of eyes on your work — that’s a great thing, but you can get that taken care by asking for the help of a spouse, friend, or family member. Editing is about looking at the big picture in a way only practiced editors can — seeing your story for its constituent parts and Acts, and being able to spot crappy characters and how to fix them.

They don’t just catch typos — they show you how rewording a section gets the most “bang for your buck,” and how if you move Scene A behind Sequel B you can benefit from proper rising action.

At least shop around for editing — it’s going to set you back, but the difference between a properly- and well-edited book and a poorly- or non-edited one is huge, and your reviewers and readers can tell.

A good book is stuck in a drawer for awhile. 

That’s right — lock your baby in a drawer, closet, box, or hard drive somewhere and forget about it. Unless you’re in it only to chase the Great American Novel, you’re going to probably have a few more ideas in that head of yours — flesh those out now.

Start something else. Go take a walk (for like a month or two), and don’t come back to your recently “finished” book until you’ve almost forgotten the storyline.

Why?

Well, because you’re going to probably want to rewrite, edit, and fix a bunch of things — that’s normal. It turns out your book still has minor things in it that you’d rather change, or it’s just complete crap either way. No matter the case, working on something else will help you return to your previous work with a fresher set of eyes.

Don’t give us a reason to put your book down. 

I recently started adhering to a rule: I don’t read anything if I’m not absolutely hooked by about the 10% mark (fiction or nonfiction). There’s just not enough time in the world, and I certainly don’t want to waste it on words that I could have written better myself.

Putting something down is tough, as reading is a really enjoyable thing for me, but this new process is working. I’m finally getting through my “To Read” pile, and I’m much more involved in the reviews and commentary I do choose to engage.

Please follow these “rules” — they’ve gotten me through a novel and a half, and everyone who’s read my work likes it. It’s far from perfect, and not everyone will enjoy it, but hey — that’s life.

What are your thoughts? Do you agree with this Specific Generic Advice, or do you hate it? Leave a comment below and tell me!

Episode 2: Set Yourself Up for SuccessThis is part of the writing series Specific Generic Advice, and you see the full list of posts here. It’s sort of like a “Selling Books” 101, but really awesome. 

We talked last week about writing a great book. It might seem weird, then, to talk about planning, preparing, and setting things up after that, but I still think that writing a great book is so important it should get talked about first.

So, then, what is success? Obviously it’s a point we all want to reach. If we’re already there, we want stay there as long as possible.

But before we can really get there we need to define it.

You, as an author, need to define what “success” means to you and for your career. You need to have an idea in your mind of what it looks like to be “successful,” whether that’s selling a million books, becoming known as an author, having a book in Walmart, or whatever.

Once you take some time to figure that part out, you need to write it down. It’s crucial that your idea of success becomes a goal; something that permeates through everything you do, and something you’re constantly working toward.

Figure out what the “end game” is, and write it down. After that, jump into these “success-building” steps:

1. Plan your route.

Decide on the best route toward your goal of success. It can be the “standard” way (whatever you perceive to be standard), or it can be a more untraditional journey. Whatever the case, again, write it down. Here’s an abridged example of my written “success goal” and its constituent parts:

Success means making my living writing full-time. The route I’m taking to get there is to build a platform online, find people who want to hear what I have to say and help them, in turn building my readership and fan base. I hope to continue selling books, mainly in electronic (ebook) format through Amazon.com, until my reach and exposure grows enough to declare it a full-time opportunity. In dollar terms, this means between $4,000 – $5,000 each month from book sales).

See how concise and clear that is? This isn’t a business plan, but it very well could be the vision/mission statement of one.

Don’t spend too much time on this step, as you’ll probably find yourself adding things that really aren’t part of your plan — don’t add words for the sake of making the challenge more difficult.

This “mini-plan” is like your vision for your writing career — it doesn’t cover every little thing, but it’s a pretty good barometer and measuring stick. Make sure you’ve provided yourself some clear-cut numbers if possible. There’s nothing like hard data to motivate you and help stay on track!

2. Set up your buckets. 

I use the word buckets here to describe how you’ll “catch” people in your net and build your readership. Since you’re writing to please, entertain, enlighten, and/or educate people, you know you’ll need to figure out a way to keep them close at hand.

Buckets, set up strategically throughout your on and offline networks, are a great way to do this. For example:

  1. Build a website. If you need help, hire someone, but get it done. It’s usually the first (and sometimes last) place people will go to find your work.
  2. Use social media to point back to your Home Base. We’ll talk more about this in a later episode, but for now just stick it in the “bucket-building” plan.
  3. Figure out if you’ll do a lot of offline marketing. Will you be hosting book signings, tours, or attending conferences? If so, what hard marketing collateral (bookmarks, postcards, copies of your manuscript/paperbacks) will you need to bring with? How will you get people to sign up for more information from you?
  4. Set up a mailing list. Hands down, this is the best outreach tool I’ve ever used. It’s a double opt-in list, meaning people get asked twice if they really want in. That helps keep the list full of people who really, truly want to hear from me, and most are okay with me hawking something (like a book!) at them every once in a while, so long as I keep the rest of the mailings in the majority and offer a lot of value. I use MailChimp and love it, and it’s totally free up to 2,500 subscribers.

Your buckets are crucial to your success, unless “success” for you means “writing happily in obscurity until death.” A bit morbid, admittedly, but true nonetheless. Ignore your buckets at your peril.

3. Visualize success. 

Literally. If that means you need to print out a wall calendar (I use a huge whiteboard, hung directly in front of my desk), do it. I have a little Moleskine notebook that I carry just about everywhere, letting me keep track of thoughts, inspiration, and of course, goals that fit into my larger success goal.

Also, take the time to learn a good task-management methodology. I recommend David Allen’s Getting Things Donebecause it doesn’t require any fancy apps or programs, and you can buy it in book format. Once you get the hang of it, you’ll probably find out task-management is kind of fun, and the weekly “brain dump” you do will often be the most invigorating part of your week.

After you do get acquainted with something like GTD, it can be extremely helpful to use an app or computer program to aid. Again, I use GTD, in the form of Things, an app for Mac, iPhone, and iPad. It’s an absolutely gorgeous app (a big deal for an Apple fanboy like me!), but it also handles my GTD system in a perfectly streamlined, helpful, and unobtrusive way.

Visualizing isn’t just about “seeing victory in your head,” like those great kung-fu movies of yesteryear would have us think. It’s about more than that — literally seeing success everywhere around us. I have reminders of what success looks like right in front of me this minute:

Episode 2: Set Yourself Up for Success

 Everyone’s different, but you probably already know what you need to do to “visualize” your version of success wherever you can. Get started putting those reminders and systems in place, and you’ll find that motivation and productivity tend to take care of themselves more often than not!

Finally — be willing to reassess.

Don’t be afraid to reassess your situation every now and then — actually, most productivity pundits would recommend it. Take some time every quarter, six months, year — whatever — and reanalyze what you’ve accomplished, and whether or not your definition of success needs to change.

I’ve reformatted my own definition of success plenty of times in life, and it’s served to keep me grounded in my daily life. At one point in time, I defined “success” as a touring musician, making millions from album sales! It was a great visualization tool, but it would have worked against the life I have now — I’ve since “updated” my definition, and I have a feeling I’ll do it again whenever life throws an unexpected curveball, or things just start to change rapidly (kids, etc.).

What do you think? How are you liking the series so far? Leave a comment, and don’t forget to check the current Ultimate Self-Publishing Books Giveaway contest!