Note from Nick: This is a guest post submission from Cody over at Academy Success, and it’s a perfect follow-up to Tuesday’s post about book marketing plans. Consider using this exact tactic in your overall marketing strategy!
Being a bit of an efficiency addict, I believe there’s always a better way to do things, so when I ran a recent Amazon KDP Select promotion to promote my newest Kindle book (a pretty cool thing to do to grow your list), I decided to up the ante a bit from the status quo… and boy did it work well.
Rather than just going for the run-of-the-mill, “toss out a few emails” promotion, I coupled the KDP promotion period with a contest featuring an Amazon Kindle HD giveaway. Here are the results, and the blueprint on how you can do it too.