Archives For July 2012

5 Secrets to Help You Stay Busy AND SaneThe title of this post pretty well sums up the ideal environment for me. I like to be busy–the good kind, full of clients, great work, and lots of cool writing assignments–while maintaining my sanity.

Most likely, you fall into that category as well. After all, there’s no reason to be working toward a greater good, or toward building a legacy, if the work is just mundane. We call that “busy work” because it’s literally mindless “work” that’s meant to keep us busy.

Assuming you are working toward something that’s valuable, like building a platform, writing a book, growing a company, or all of the above, you’ll need to be very careful not to bite off too much–you need to stay sane.

I’m no expert in this arena–I tend to bite off more than I can chew out of sheer habit–but I am blessed in the fact that it usually takes me many, many more projects than the average Joe to get me stressed out. For example:

  • I’m finishing up The Golden Crystal (my first novel). It’s in the editing stage with the best editor in the entire universe, and I’m really excited about it.
  • I’m (supposed to be) helping in the launch of Wrecked, Jeff Goins’ latest book, but I’ve been slacking on getting the blog post written.
  • I just launched a platform-building course that’s guaranteed to help get your “Home Base” off the ground.

Oh yeah–and I just finished my second nonfiction book, Welcome Home: The Author’s Guide to Building A Marketing Home BaseIt’s available on Amazon for immediate download, but will be ready to go on Barnes & Noble’s site and for other e-readers, as well as in print. More on that soon.

Basically, I’ve been busy.

That’s no excuse–it’s just an explanation that justifies this next section. There are a few things I’ve done that have kept me “sane,” meaning crazy-busy-but-not-pulling-my-hair-out-mad. In all honesty, I’ve thoroughly enjoyed the last few weeks, and I got to see some family and friends, travel to the mountains with my wife, and generally enjoy life.

So here’s my not-so-secret secret method:

1. Stay busy with huge-yet-awesome projects, and find the value in each of them.

Granted, some of us aren’t able to pick and choose which projects we’re a part of, but we should constantly strive to that point–in my eyes, life is made up of many projects, all of differing sizes and importance. From “finding a church and getting connected” to “raising children,” almost anything can be seen as a project.

It’s our job though, regardless of the particular projects we’re working on, to see the benefit and the value of each one. Raising kids, finding a perfect job, and getting connected into a community have their obvious merit and value. But what about finishing that crappy report for your dreary job? Or picking up the yard every day so your spouse can mow? Surely there are better (read: more fun) ways to spend your time, but at what expense?

Find the balance–there should be a benefit or two (or more) involved in them: picking up the yard helps your spouse, letting them finish sooner, letting them spend more time with you. Finishing that report means you get to keep your job. Making it fun for everyone involved and knocking it out of the park means an increase in your perceived workplace value.

Above all, find and seek out the opportunities that you deem “awesome projects.” For me, it’s growing this blog into a business, writing books that people love, and finding ways to surprise my wife with little gifts (I admit I’m slacking in this department too). Each of these projects have their benefits, but they’re also awesome. The purely fun, difficult, challenging, worthwhile type of awesome.

2. Schedule your not-so-awesome projects. 

I need to do marketing stuff every day, including wading through 300+ blog posts to find the ones to share with you, scheduling my newsletter autoresponders, and going through income reports. These are necessary, but they’re not always fun or awesome.

You can usually get away with not scheduling the big, fun, awesome projects because those are the things we’re drawn to each day–the cool, challenging stuff that we wake up early to do.

That’s all well and good, but don’t let the smaller day-to-day stuff go unnoticed, or the bigger stuff will be pointless.

Case in point: when I was writing Welcome Home, I sort of let the necessary marketing preparation go undone. I didn’t plan out in detail when and how I’d launch the book, schedule news updates, and let you know what was coming. My bad. Now, I’m sort of releasing it as a “oh yeah, by the way: here’s this book I wrote…”

Not good.

Not good for sales, but the biggest issue is that I now have to work “upstream” to try to prove its worth to you and the readers. I don’t have testimonials ready, nor do I have a killer marketing campaign in place. I’m working on a day-to-day basis to get this thing into your hands and Kindles, but it’s much more challenging than if I would have prepared ahead of time.

So, bottom line: don’t let the little things go undone. If you know you need about half an hour to check emails every day, schedule it–don’t just “wait until you have a minute.” You have that minute, because you’ll be daydreaming about that awesome project, or actually working on it!

3. Know your limits, and take breaks often. 

Use the Pomodoro technique to force yourself to take breaks every 20 or 25 minutes. It’s worth figuring out your “motivation schedule,” as I call it.

Mine is about 17-24 minutes of intense motivation for a task, followed by about 7 minutes of “I don’t want to do this anymore.” Using the Pomodoro technique, I can track those 17-24 minutes of activity, schedule a forced break from work for the next 7, and feel refreshed afterwards for another 24-minute stretch. Continue this indefinitely, and you’re a ridiculously-productive awesome-project-doer ninja.

Welcome to the club.

4. You don’t have time, you make time. 

I’ve lived by this mantra since high school–not that I haven’t complained about being busy or anything, it’s just that I also know the truth:

No one has time for anything. We’re all ridiculously busy, our lives are filled with ungodly amounts of tasks and to-dos, and we’re constantly struggling to fit it all in.

So stop pretending like you have less time than me, or anyone else. Get over it (sorry, I know it’s harsh) and make the time you want to have. I didn’t write a 110,000-word novel in my copious amounts of spare time–I wrote it at lunch, in the morning before the world woke up, and at night when everyone else went to bed. It took a long time, but it was worth it.

I’m glad I made the time to get it done, and I’m glad I make the time to get my projects done now as well.

The exercise here is to pay attention to your habitsYou know better than anyone how you’re wired, and what your daily schedule needs to look like. But have you considered napping at work, to be able to stay up much later than you could ever imagine? I’ve tried it, done it, and made it work. You’ll get some weird looks at first, but being the “nap-under-his-desk” guy is much better than the “don’t-go-into-the-restroom-after-him” guy…

Anyway, write out your schedule, sleep habits, and daily requirements that you have no control over. Then start tweaking, hacking, and messing until you find that extra hour or two before or after your “normal” business hours.

5. Learn how to sleep. 

This one sounds pretty weird, but bear with me. I’ve done some studying on the human being’s sleep habits, both of the modern-day variety (you and me) and the ancient, prehistoric Neanderthal-like ones. The results are stunning, but here are the highlights:

  • We’re wired a lot like animals–our natural inclinations are to sleep two cycles during a 24-hour stretch (called “biphasic sleep”). This habit is similar to dogs and other animals.
  • We don’t need pills, supplements, or drugs to help us sleep, but we do need a diet that helps, not hinders, REM sleep and the other important “recharge” phases.
  • We can “hack” a nap in the middle of the day, depending on what type of sleep we need. See this series I wrote for more information on how to do it.

I hate mornings. I try to get a good nights’ sleep, but no matter how many hours I sleep I’m dead tired in the morning. No matter what. My mom never understood it, my friends never understood it, and my poor wife doesn’t understand it now. But I also know that I can pretty much work until any time at night. If everyone else is in bed, I can pop open my MacBook Pro, whip out a few emails, and work until the sun comes up on whatever I need to do.

If you take a few weeks to set the habit well, you can use a combination of midday naps, great sleep at night, and a proper diet to achieve unheard of productivity. Winston Churchill was known to be a napper/productive genius, as were Einstein, Bell, and many other famous task-killer ninjas of their day.

Your mileage may vary, but I kind of doubt it will. 

These are just five of the things I’ve done to stay “sane,” and I know they’ll work for you because I didn’t invent them or dream them up. However, we’re all wired a bit differently, and I know there are some things going on in your life that I just plain don’t know about or understand. I’m 25 with no kids, so I understand there’s a lot in your life that I don’t have in mine.

But that shouldn’t discount your trying. If you’re truly wanting more–more time, more freedom, more money, or whatever–you owe it to yourself to make the commitment.

Start small, stick with it, and don’t give up.

As I wrote at the end of Welcome Home, ”don’t give up–just give more.”

 

How to Build A PlatformI’m currently in the last stages of editing and finalization for my newest book, Welcome Home: The Author’s Guide to Building A Home Base Online, and I’m excited about the possibilities for a book like this.

Many people email me or call me asking questions about building platforms, using social media, and other “Home Base”-related things, and this book is a culmination of most of the answers.

But I know that there will be some people who don’t read it, or some readers who stumble across this website for the first time, wondering what’s it all about. For that reason, this post will be a “quick and dirty” guide to building a platform online, and while the book is (justifiably) larger and more in-depth, this post should be a good primer or outline version.

Let me know if I’ve left anything out, and I’ll either add it here or point you in the direction of the book!

Building A Home Base Online

A “Home Base,” first of all, is not an extension of you–it is you, as you exist online.

It’s your brand, your identity, and your business, and if you’re an author, understanding this concept is crucial. You can’t ignore the importance of having a solid brand platform online, especially in today’s fast-paced electronic world.

So if your brand platform (your Home Base) is you, it should go without saying that you’re going to want to present the best version of you as possible. In other words, your brand platform should look great and be easy to understand for your target market.

Designing your Home Base

I use WordPress (the self-hosted version). I’ve used other systems, and while most have their pros and cons, there just simply is no reason not to use WordPress–it’s the best, and it works well. If you want more information about why I choose WordPress for my clients’ websites, my own websites, and anyone on the street who’ll listen, send me an email or message. Of course, there’s a more in-depth chapter in Welcome Home about WordPress and why I love it for building platforms.

For the remainder of this post, I’ll assume you’ve already been converted to the dark side or you’re on the fence about it–the plugins, templates, and anything else platform-related I mention will relate to WordPress. There are alternatives for many of the popular blogging platforms, but I’ll leave it to you and Google to find them.

When setting up your Home Base, you’re going to want to use a design that’s inviting, easy-to-navigate, and takes note of color balance (e.g. no red-on-black text). I like WooThemes and ElegantThemes for premium templates, but the real good stuff is found using a theme framework. The popular choices include frameworks like Genesis (what I’m using), Thesis, and Pagelines, but there are many others.

When you set up your theme/framework, you’re going to want to set up some widgets and install some plugins as well. A list of my favorites:

  • Akismet – This anti-spam moderation plugin comes bundled with WordPress, and I’ve never felt the need to use anything else.
  • Disqus – There are many comment engines for your site, but I love Disqus and believe it to be the best for my needs.
  • Pretty Links – Since I use affiliate links and links I want to track (without setting up fancy Google Analytics tracking metrics), I love the ease-of-use Pretty Links provides. For example, I’ve set up my first book, Building A Blog for Readersto be linked by www.livehacked.com/blogging-101 instead of the much-longer Amazon URL.
  • Tweet Old Post – This is a nifty and simple little plugin that ensures your old blog posts, otherwise long-forgotten, get some attention. It automatically tweets a link to older posts in the archives.
  • BPS Security – I’ve had my fair share of issues with hackers, robots, and Russian intelligence spies (okay, maybe not the last one), and it’s not fun when a virus is uploaded through a comment form or an out-of-date script. This plugin isn’t bulletproof, but it’s a huge step in the right direction.

In Welcome Home, I outline many more useful and helpful plugins–these are a great starting point though.

Setting up Outposts

After you’ve built the framework for a great-looking and useable Home Base, you’ll want to set up Outposts. Michael Hyatt, in his book Platform, uses a similar approach to describe the many different points online that link back to your Home Base. I like the much simpler “anything that you don’t own that points people back to your website” description.

The most obvious example of Outposts are social media profiles and accounts. You can set up as many as you’d like, but keep in mind that an effective social profile is one that you actually use–if you’re not going to actively tweet, why set up an account on Twitter? Here are the main Outposts I use for my platform:

Generating attention

Of course, the whole point of building a platform online is to drive traffic to your Home Base so you can eventually achieve your goals–sell more books, find more clients, make more money, etc. And in order to do that, you need to generate attention first.

You could hire a publicist, do something ridiculous, or spam people on Twitter, or you can focus on the long-term and try to build slowly–the approach I chose. You’ll need patience, planning, and a commitment to constantly and consistently add value for other people, but the strategy works quite well.

To read more about using social media to generate attention, you can read this, this, and this. Basically, the concept is to help people as much as possible, without worrying about getting paid or compensated for it later.

One of the main strategies I advocate for not only adding value but also driving loads of targeted traffic to your Home Base is called guest posting. It’s sometimes deemed “overdone” or at least an over-mentioned topic, but the truth is–it works. I’ve written about it here, here, and here. Also, this strategy is one of the main facets of a module included in all of The Platform Firestarter kits.

The most important ingredient

Above all, the most important thing you can add to your platform and Home Base for great long-term gain is more.

More words, more help, more products, more books, just more.

You need to be adding value at every turn, but you should also be focusing on what’s next. What are you working on that you can launch tomorrow or next week, and when you do–what then?

Focus on creating things that matter, and things that will help others and add value to their lives, but the most important facet of it all is simple: you’re constantly creating something.

I hope you’ll check out the book next week, and if you haven’t already heard, I’m sending free advance copies* out to my newsletter subscribers. So sign up!

Update: Welcome Home is FINALLY done, and ready for reading! Grab it for your Kindle on Amazon, or for any other format through Smashwords!

Let me know in the comments what I’ve left out of this “big picture” post, and feel free to add your thoughts and opinions too!

 

 

Why I Write Airport Books

Photo by Casey Serin

I’m angry.

I just finished reading an article from the Wall Street Journal by a columnist whom I admire and respect. Her articles are usually fresh, engaging in the best way, and provide a nice perspective that usually contradicts–yet inspires–my views on publishing, writing, and the world of books.

The thing is, this article didn’t really contradict my own opinions–at least not overtly.

The part of the article that “ruffled my feathers” was the tone.

Before I go any further, here’s the article: What Makes Bad Writing – WSJ.com, by Cynthia Crossen. Check it out, read it, and develop your own opinions before reading this post any further.

Done? 

Okay, great. Now that we’re all on the same page, I’ll start the rant.

Crossen opens with a quote:

My book club had a lively discussion last month about the difference between good and bad writing. Can you elucidate?

—P.P., Cleveland

Ah, wonderful, I think, we’re going to get satirical (as an aside: I love satire and sarcasm a little too much, and “elucidate” means to “clarify,” “make lucid,” etc.).

The bulk of the actual post is fine–actually, it’s quite good. About the level of quality reporting I’d expect from Crossen–she is, after all, a staff writer for WSJ; she should be a fantastic writer.

Mainly, the article is about the subjectivity of “good” and “bad” when it comes to books, or writing, to be broad. Generally I agree with the premise–these are certainly subjective labels, ones which we tend to take for granted in most instances. So far, so good, Crossen.

She continues by bemoaning some ridiculous uses of the English language, found in–not surprisingly–some fiction on the left side of the “trash/quality spectrum” (notice my own subjectivity coming out here?). I agree with her main point that extends throughout the article: we, as writers, should be as succinct and to-the-point as possible. She even quotes the oft-cited Strunk and White’s “Omit needless words” rule.

I agree–actually, though the practice of the method is considerably more challenging, most writers do as well–brevity and lucidity are much more refreshing to our readers than clunky, overwritten prose.

The problem

Here’s where our opinions begin to waver: toward the end of the article, Crossen writes:

“Some readers, and I know a few of them, don’t care how a story is written as long as it’s comprehensible and keeps them turning pages—”The Da Vinci Code,” for example, or “Twilight” or “Fifty Shades of Grey.”

Careful, Crossen–you’re getting awful close to becoming condescending. To which “readers,” of whom you know a few, are you referring?

Me?

I sure do like a good ‘ol com-pre-hens-ible story that keeps me a’turnin’ them pages–

Well, it’s much better that way than the opposite: a “story” that’s so dense with word-vomit and incomprehensible dribble that I have no idea what the you-know-what’s going on.

I took AP English (so what?)

I’ve been in the trenches of “British Literature 2201,” or “AP (Advanced Placement) English 4,” or whatever title gives us that false sense of “smartness.” I’ve been that kid forced to wade through Dickens (yeah, I said it. FORCED.) while trying to decipher Pip’s dialogue with Jaggers. Or Piggy. Or whatever. Finny DIES?!?

The Heart of What? This is insane… Who’s Eyre?

The truth is–if you want subjectivity–I don’t like that stuff at all, so to me, it’s not “good.”

If it doesn’t explain to me, in my particular vernacular dialect of my spoken tongue (plus a few passes for being old), exactly what’s going on in the story, I’m out.

Period, end-of-story, done.

I’m. Out.

Enough about literature.

I’ll assume the subject of my rant’s focus was referring to an overuse of words, not a mixup between antiquation and fourth-grade-English-level writing.

Fine, Dickens, you win this round. But let’s get back to the battle at hand.

Crossen goes on to state (part of the last quote):

“The Da Vinci Code,” for example, or “Twilight” or “Fifty Shades of Grey.”

Okay, fine, aside from the fact that Mr. Brown was literally the reason I started reading “grown up” books in the first place (after a decade-long rail against literature in general–thanks American public school system for allowing me to be “gifted”), I kinda get the Twilight and Fifty Shades references.

If I’d read those two (satire coming–hold on!) wonderful masterpieces of literary note, I may have written rants against those as well. I didn’t though, so I must take everyone else’s word for it and assume that they’re… great.

So, even though I’d like to agree that these three examples probably aren’t the best examples of “literature” (the kind that makes you want to push your glasses up your nose with your middle finger, into that squishy spot between your eyeballs. While drinking tea.), I don’t like how she lumps the examples in with the aforementioned “some readers.”

These “some readers” seem to be people an awful lot like me–people who enjoy a good story. “Some readers” like knowing what’s going on–without needing a thesaurus, a bearded sweater-vest sporting literature professors, or a nerdy stuck-up Honors kid explaining that “A Separate Peace” is really a metaphorical title for something-something-World War II-something and you spelled “seperate” wrong.

These “some readers” like to sit down, open a book, and be engrossed in the story–a concept that for whatever reason seems to have been lost to some “literary geniuses.”

Even still, that’s not Crossen’s fault. 

She didn’t write that stuff. When I get to heaven, I’ll have a few words with Dickens (who’ll no doubt be hanging with Clancy) and the Bronte sisters. Hemingway’s cool; we tight.

Instead, my beef with Crossen’s article is her last paragraph, led by the last sentence of the preceding one (reprinted here for context):

Responding to a question about “Twilight” on a Yahoo Answers page, a reader wrote, “I never quit reading a book because I think the style of writing is bad. It may not be bad, just different from what I’m used to. Focus on the story more than the writing style.”

I sometimes wish I could do that so I could enjoy the occasional airport book. Unfortunately, I feel as the mystery writer Dorothy L. Sayers did: “The most intricate plot ever woven will never carry bad writing,” she wrote in “Style in Crime Stories—Why Good Writing Pays.” “But good writing will often carry a thin plot, and really inspired writing will carry almost anything.”

Wait. WHAT now? 

Let’s take this in stride.

First, “I sometimes wish I could [focus on the story more than the writing style] so I could enjoy the occasional airport book.”

So, you wish you were a little more like “some reader?”

A little more like little ‘ol Southern me?

A guy who’s been force-fed so much literary crap that even if he believed there was an “educational counterpart to the historic relevance of these works,” he wouldn’t be able to understand it?

And what, by the way, is an “airport book?” 

Don’t tell me–Fifty Shades, Twilight, Harry Potter, Da Vinci, etc.?

It’s funny–when I started writing novels, my dream was to write a book that would be sold in the airport bookstores of the world. Not just the big ones, either–the spinning-kiosk-style book holders, featuring the latest crimes, mysteries, and thrillers.

Hell, I almost cried when someone told me The Golden Crystal (my first novel) was akin to “National Treasure meets Da Vinci Code.” 

I’m writing for those of us out there who are able to laugh at ridiculously-long sentences, overwritten dialogue, and generally “bad” writing styles, and still be able to spot a damn good plot line that captivates us to no end.

My last rant. 

I know this one isn’t Ms. Crosser’s fault, but a commenter on the article mentioned something I want to squash right now, officially:

“What a great (and well-written) article. As far as a reader’s ability to ignore bad writing in order to enjoy a good plot, It’s like a great singer singing bad material vs. a bad singer singing brilliant material. Hard to say which is more bearable. I guess I’d rather hear Joe Cocker sing The Pina Colada Song than Celine Dion scream “I Will Always Love You.”

No, sir, you are wrong. I’m sorry to pee in your snocone, but “a reader’s ability to ignore bad writing in order to enjoy a good plot” is nothing like “a great singer singing bad material vs. a bad singer singing brilliant material.”

Sorry–can’t agree with you on this one. A reader’s ability to ignore bad writing has nothing to do with the writer. But a great singer singing bad material still leaves out the subjective party–the listener. Right?

It’s the listener’s (reader’s) job to discern “good” from “bad,” not the singer’s (in a book’s case “the voice of the audiobook” seems a fitting example). The singer’s job is to sing what’s on the page.

do want to be the best writer I can be, but even that connotes subjectivity–the best to me can’t be the best to everyone. I guess I’ll just have to be okay with what I got.

And, in my upcoming novel, if you’re expecting an archetypal hero who has a coming-of-age journey to discover his inner manhood through numerous encounters and a plethora of large words, there might be too many heads getting blown off for you to enjoy it.

My bad.

Update on this post: Crossen’s latest article on WSJ is called “Snubbing the Book Snobs,” and is a really funny read when taken side-by-side with her referenced post here.